Caroline Kahl

Absolut Kravitz

Lenny and Absolut are going into the seccond round.
Since Jan 18th the song "Breathe" whích he exclusively produced for the Vodka brand, is available as free dowload on the brand´s site.
Starting today, new remixes from the song can be downloaded: no other than Jazzanova, Little Louie Vega, Luny Tunes, Eric Robertson and Wang Lei from China made their contribution. Check out absoluttracks.
In the past Absolut already worked with other famous designers and artists such as Andy Warhol, Tom Ford, Jean Paul Gaultier and Gianni Versace.

Power is nothing without control

That is the Pirelli slogan. And we all know about the artistic power of top fotographers controlling with their camera the beauty of top models in the calendar, published by the company for more than 40 years. Being given away only - not sold - to a selected number of business partners. Now Pirelli created a new project together with advertising agency Leo Burnett: "The Call" Short film or new ad, exclusively shown on the internet in March. It will be the centerpiece of Pirelli's marketing for several years; and advertising in other media, including print and television, will be built around the Internet film. Pirelli said "The Call" and its associated advertising would account for 60 percent of the company's marketing budget -- a Hollywood-style gamble on one production.
Do not miss evil and beautiful Naomi Campbell and John Malkovitch in The Call. They are just the beginning, more power and control to expect from Pirelli in the future. Pic (c) Pirelli.

And the winner is...

Neogama BBH was elected Global Advertising Network of the Year by Advertising Age. A global network with only 6 offices around the globe, one of them in SP.
Looking at the office building, I find they deserve a price for architecture as well. Architects André Vainer e Guilherme Paoliello, Pic: Advertisement.