Power is nothing without control

That is the Pirelli slogan. And we all know about the artistic power of top fotographers controlling with their camera the beauty of top models in the calendar, published by the company for more than 40 years. Being given away only - not sold - to a selected number of business partners. Now Pirelli created a new project together with advertising agency Leo Burnett: "The Call" Short film or new ad, exclusively shown on the internet in March. It will be the centerpiece of Pirelli's marketing for several years; and advertising in other media, including print and television, will be built around the Internet film. Pirelli said "The Call" and its associated advertising would account for 60 percent of the company's marketing budget -- a Hollywood-style gamble on one production.
Do not miss evil and beautiful Naomi Campbell and John Malkovitch in The Call. They are just the beginning, more power and control to expect from Pirelli in the future. Pic (c) Pirelli.