Guess who was spotted on Sunday in São Paulo coming straight from Davos: Senhores Google!
Guess whom they visited (besides their Brazilian subsidiaries): Cosan, one of Brazil´s leading sugar and alcohol plants/manufacturers.
Not the first foreigners who show an interest in this market with such spectacular growth rates. Brazil is one of the top suppliers of the world.
Guess what happens if one day the EU stops subsidising its sugar industry and Brazilian sugar enters that market? Brazil expects to conquer 40% of that piece of the sugar-pie. And let us not forget the rising demand for alcohol as alternative fuel, here and abroad. Brazil's carmakers sold more vehicles adapted to run on alcohol last year than conventional petrol-driven models.
But experiences showed: it is not hard to identify and cooperate with suppliers here in Brazil, identifying trustworthy and serious sellers abroad is much more difficult. But propbably as challenging as any market which involves so much $$$.
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