Fashion Weeks Brazil

I came back to Brazil too late to make it to the major Fashion shows in this country (to be honest I would not even expect to get ticktes, would have to star in a Globo Telenovela to be invited). Nevertheless, here come some news :

Rio Fashion Week between Jan 9th and 14th showed with 31 fashion labels what is "hot" for next Autumn/Winter, including bikinis, yes!
The 21st fashion week in the city took place in the stunning MAM, the Museum for Modern Art. 3.500 people where involved working to welcome around some 70 thousand fashion professionals, victims,... and of course socialités.
Parallely took place again "Fashion Business", a fashion trade fair registering record numbers, sales numbers grew by 20% totalling a turnover of 304 million R$ with national sales and US$ 8 million for exportation in the following 12 months.
Three labels chose innovative settings for their catwalk: Alessa´s show took place in the supermarket Pão de Açucar, Tessuti invited their guest to beautiful Copcabana Palace and Walter Rodrigues´ new collection was seen at the Casa França-Brasil.
Besides last year´s new labels Chiaro, Layana Thomaz and Luiza Bonadiman this´ years  newcomer for menswear: Reserva.
Highlight was a panel that took place with famous style and trend Studio Edelkoort which was organized by Senai Moda (new concept of technology and fashion design from Senai Rio launched during Fashion Rio).
And even more important: Brazil is becoming a hot spot, The Very Style Guide announced during the event that it is covering (and coming) to Brazil.  Next cities after London, New York, Paris and Berlin are.. Rio de Janeiro and São Paulo!!!
And not forgetting to mention new talents: the 4th edition of Rio Moda Hype presented 12 new fashion labels selected from 200 registrations: Cordel Regional, Adpac, Laço de Fita, Athria Gomes, Charllotte, Felipe Eiras, Flesh Beck Crew, Koolture, Kylza Ribas, Marciana, Madre Santa e Soul Seventv.
I wonder if Daspu will ever be accepted at the big event, "o selo das prostitutas cariocas". But this is about politics in the market: "Templo do luxo contra boca do lixo" and the former one is a strong PoS for high class fashion brands.
What to say about last week´s SPFW?
FWHouse: new concept of collective showroom for upcoming talented designers.
FWBroadcast: powered by Tim and Motorola.
25 anos ID: that one I am sad I missed: I-Dentity, exhibition of the famous life style, fashion, music and art magazine, celebrating it´s 25th birthday during the São Paulo Fashion Week.
Fashion editors and portals like Terra and UOL will cover insights. Browse Brazilian designers and pick your dress of the season (and of course a bikini, that´s what you need even in winter in Brazil ;-).